Flove in Melk & Honning

"The last few years have a surge of feminism, transparency around the body and sexuality and self-love washed over the lifestyle magazines and social media. Young influencers with lots of followers have suddenly begun to talk openly about both body hair, throwing the bra and having the period in an attempt to remove the taboo. And ever more people and businesses want to play on teams of woke millennials with smart, innovative products for modern women.

Among these are Norwegian Flove as this week, well-timed with the international menstrual day Tuesday, launching pastel-coloured menstrual cups designed and developed in Norway.

Miss school because of their period

"I absolutely believe that we have to talk  periods. Simply because many of us lack period "101" knowledge and because it is still taboo, founder Jeanette Pettersen says to Melk & Honning.

– We should talk about it in an informative way, which allows both girls and boys to learn about the cycle and what happens in the female body. It's bad that people still say "Yuck" when they hear the word perod, which is one of the most natural things about being human. "